What’s the most common reason behind the average business’ failure?
The answer is fairly simple: They just don’t have the leads they need to survive in an increasingly competitive market.
You could have the most amazing product in the world - a proper problem-solving powerhouse - and your business still wouldn’t survive without high quality leads.
Unsurprisingly, more leads generate more revenue; it’s a simple equation that you can’t ignore. The higher your revenue, the more confident you’ll be in your ability to give your competitors a run for their money. Of course, the quality of your leads is equally as important. You need to find the right leads to convert your ideas into profits.
We’ve rounded up some of the most effective lead generation methods to help you yield the best results.
1. Start Up Your Business’ Blog & Get Guest Blogging Gigs There’s no denying that content is king; particularly on your blog. Your blog is the perfect place to showcase your digital identity. Hone in on your target audience and develop content that speaks directly to them. Make it your mission to solve their problems, address their issues, and entertain them with insights that fit their agenda. When people find a reason to keep coming back for your content, they’re almost guaranteed to sign up for your newsletter or give your product a try. In addition to developing top-notch content for your own site, you’ll want to consider setting aside some time to create equally fantastic content for authoritative sites in your niche. This is a prime opportunity to shift an audience from a high-traffic website to your own.
2. Optimize Your Landing Page for Lead Generation & Add Exit-Intent Popups It’s incredibly important to create a landing page that boosts your lead generation efforts. You want to convert first-time visitors into a frequently returning audience. Not long ago, you’d worry about having to hire professional designers and developers to work on a landing page for you. Now, however, there are several fantastic landing page creation tools at your disposal. It’s as easy as choosing a mobile-friendly template, adjusting it to feature your branding and colours, and launching it. It couldn’t be simpler. More than 70% of your abandoning visitors will never return. There is something simple you to try and fix that. Add an exit-intent popup that collects email addresses. Use this pop-up feature to offer product or content upgrades, or throw in a free product license. You’ll be pleasantly surprised at the exponential increase in sign-ups.
3. Use the Element of Scarcity to Your Advantage FOMO (the fear of missing out) can be used to your advantage. When something appears to be limited, you’re more likely to pique the interest of your target audience. You can implement limitations of time or quantity - simply add some sort of countdown timer or announcement on your landing page. Make sure to repeat the announcement across your social media platforms and in a short newsletter. It’s important to spread the word. Most often, people use the “scarcity tactic” during the holidays; offering discounts over a particular time period. You can, however, employ the same tactic to advertise a small number of items left in stock, or offer free shipping for a limited time. It’s all about making your offer sound attractive in a way that works for your particular audience. Customers tend to act more impulsively if there’s a threat of their desired product selling out before they have a chance to make their purchase.
In the end, it’s all about using a strategy that works best for your business. You’re looking for minimum investments, both in terms of time and money, and an opportunity to generate leads that stick.