Free Agency Account
Agencies have free access to creating B2B Targeting and ABM audiences in your Leadenhancer Targeting Account.
You will only pay a CPM charge when using the Audience in Adform DMP. The CPM price is standardised on account creation and can be adjusted on Campaign basis in coordination with your account manager.
Account Based Marketing ABM in Adform
For Account Based Marketing ABM the segments can be a custom build in Leadenhancer and made available for the advertiser in Adform and used for targeted banner advertising campaigns.
1. Use the Leadenhancer segmentation tool for searching for the Audience.
2. When you are pleased with your result, you add it to a campaign and transfer the data to your Adform account.