Free Agency Account
Agencies have free access to creating B2B Targeting and ABM audiences in your Leadenhancer Targeting Account.
Account Based Marketing in Adform
For ABM the segments can be a custom build in Leadenhancer and made available for the advertiser in Adform and used for targeted banner advertising campaigns.
1. Use the Leadenhancer segmentation tool for searching for the Audience.
2. When satisfied with your result, you add it to a campaign and transfer the data to your Adform account.