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Account Based Marketing Tools to Use in 2020

As one of the biggest trends in MarTech right now, Account Based Marketing (ABM) is the new-ish kid on the block that deserves to stay. In this day and age, we need better and more effective approaches to marketing. ABM does just that.

Of course it’s not just about the tools. It’s about implementing them in the smartest possible way. Chances are you already have a fairly crowded stack - after all, your day can’t be filled with manual labour. You’d never get anything done.

The best way to go about tidying up the potential mess of tools? Get rid of your clunky Marketing Automation tools and dive head first into ABM.

Below Are 5 ABM Tools That Will Make Your Life Easier in the New Year

1. Bound

It’s been proven that personalization will vastly improve the chance of leads eventually becoming clients. Bound is a fantastic tool that helps users create personalized paths for visitors to take when they land on your homepage. This makes them more likely to navigate it, driving on-site traffic and targeted lead generation.

2. Engagio

This full stack platform for ABM marketers is an absolute must-have. Engagio helps with absolutely everything in the marketing process, from developing lead-based marketing strategies to reviewing project performance, and everything in between. What makes it even more amazing, is the fact that this tool was developed specifically for ABM marketers. This means you’ll never have to navigate an annoying, generalized platform with useless features that take up your time and mess up your workflow.

3. Uberflip

Uberflip is all about content experiences. This tool helps you figure out how to develop and deliver the right content, at the perfect time, and in the right part of the buying process. The tool has a hyper-useful AI component which behaves like a content delivery recommendation engine. Uberflip is particularly helpful for cleaning up your AMB processes because of its integrations with email and content sharing platforms.

Why go through the schlep of doing things manually when you can send relevant content communication with ease?

4. Listenloop

With a premise of “launching campaigns in minutes”, it’s easy to see why Listenloop is gaining popularity at an almost alarming pace. Because ABM strategies are time consuming, difficult, and expensive to execute, marketers tend to fall back on older (bad) habits. Listenloop makes the ABM process a little easier on marketers who can’t face dealing with yet another time crunch. Time is money, after all, and no one wants to waste it.

5. 6Sense

6sense equips account based marketers with predictions that power all downstream sales and marketing systems with useful intelligence. Use it to discover who is in an active buying cycle, for which products or services, when they intend to buy, and where they are in the buyer’s journey. The tool helps sales and marketing teams to align in their efforts, providing a more streamlined approach to ABM as a whole.

With 2020 hot on our heels, it’s time to start mapping out next year’s ABM efforts. Take a look at these tools, get a feel for them and see if they’ll fit in with the way you do business. There are some amazing tools out there that can help you shift from a traditional marketing approach to something fresh and functional. It’s just a matter of finding the right ones.

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