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Leadenhancer is an Self Service (SaaS) platform for the modern B2B marketeer that want to generate leads and customer intelligence for its sales organisation. Leadenhancer Automate B2B Lead Generation by identifying anonymous visitors on your websites, send automatic sales lead reports to the sales force and allow marketing to start target leads with personalised communication through IP targeted advertisement and personalised website content.

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Leadenhancer GDPR Compliance

General

Leadenhancer is following the General Data Protection Regulation (GDPR) when delivering services to its customers in the areas of:

  • Identifying companies visiting their websites

  • Targeted website content based on the IP address connected to the company demographics of the visitor

  • Targeted advertising and banner advertising based on the IP-address and demographics of the company.

 For full information please refer to our Data Protection Agreement

GDPR Compliance Sole Traders

Sole Trader Entities that are using their own registered IP-address to browse the world wide web and Leadenhancers customers websites, browsing sites with Targeting advertising using Leadenhancers services may be identified as an individual, and therefore the GDPR act comes in place.

To avoid for Sole Traders being targeted or saved without consent in Customer databases, Leadenhancer has taken the following actions:

1. Added "Company Type" on organisations is the Leadenhancer Database.
The Types includes:

  • Sole Trader

  • Limited Company

  • Limited Partnership

  • Non-profit

  • Economic association - Municipal corporation

 

2. Added a "Compliance option" as an option on Leadenhancer Customer Accounts. Activating the Compliance on a customer account will Exclude all companies with the Type "Sole Trader" within the EU. The exclusion will include:

  • All companies with the type "Sole Trader."

  • All companies missing the "Company Type" data in the Leadenhancer Database.
     

This means that only companies identified and processed as “None Sole Traders” will be used in the Leadenhancer services.

Where will the Sole Trader exclusion be active

1. The exclusion will be active in all Leadenhancer services connected to the customer account:
- Identifying companies visiting their websites

- Targeted website content based on the IP address connected to the company demographics of the visitor
- Targeted advertising and banner advertising based on the IP-address and demographics of the company.

2. The exclusion will be active where Leadenhancer is the data provider of 3rd party data. This includes Data Management Platforms(DMPs), DSPs, ABM platforms and Adserving Platforms.

 

 

Contact

Please contact us if you have any questions or enquiries regarding your local or country-specific regulation or topics.

Leadenhancer AB

Upplandsgatan 34

113 28 Stockholm

Org.nr 556980-6598

contact@leadenhancer.com